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Southern Humboldt Business & Visitors Bureau
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About Us

Southern Humboldt is magic. Unspoiled, vibrant, waiting. This natural playground offers visitors the beauty of California in all its majesty. Giant redwoods, wild rivers and streams, Pacific Ocean vistas and access that most only dream about. Hiking biking, fishing, great weather, and the unparalleled bounty of fresh fruits, vegetables, grass-fed beef, and organic natural food at all turns.

Counter Culture was born here and with it, a lasting legacy that resonates today. Southern Humboldt awaits with open arms to those who seek an authentic cultural experience from America’s Cannabis Heartland.