The holiday season is a time for connection, reflection, and celebration. For the small, family-run farms of the Emerald Triangle, it’s also an opportunity to showcase the resilience and ingenuity of a community that has long been the backbone of craft cannabis cultivation. This year, the 12 Jays of X-Mas Gift Box offers a unique way to spotlight these farms and their dedication to their craft.
The Emerald Triangle—comprising Humboldt, Mendocino, and Trinity Counties—is world-renowned for its small-batch, sun-grown flower. However, with challenges ranging from regulatory hurdles to market pressures, small farmers are finding it increasingly difficult to share their products directly with consumers. That’s where the 12 Jays of X-Mas Gift Box comes in.
This limited-edition collection features twelve premium pre-rolls from twelve different farms across the region, each representing decades of expertise and a commitment to sustainable practices. The gift box is more than just a holiday treat—it’s a testament to the collaborative spirit of the Emerald Triangle.
A Vision of Collaboration and Empowerment
The idea for the project originated with Judi Nelson of Sol Spirit Farm, who saw the need for a unified effort among local farmers to bring their products directly to consumers. “The 12 Jays of X-Mas Gift Box is a groundbreaking step for small farmers, demonstrating how we can unite to elevate our brands and connect directly with consumers,” Nelson said. “This project showcases the strength and resilience of the Emerald Triangle community, proving that collaboration can pave the way for a brighter future for craft farming.”
By partnering with the Humboldt County Growers Alliance (HCGA), a leading advocate for small farms, and Humboldt Nation, a licensed cannabis retailer, the project brings together nonprofit leadership and retail expertise to make this ambitious effort a reality.
In an era where large-scale operations often dominate the market, the 12 Jays project is a bold step toward reclaiming the narrative for small, legacy farmers. By pooling resources, these farms can reach more customers, highlight the diversity of their products, and keep the spirit of the Emerald Triangle alive.
Meet the Farms Behind the Gift Box
Each pre-roll in the gift box tells its own story, crafted by farmers who live and breathe their work. From Moon Made Farm’s exclusive Woodstock Lunar Evening Blend to Farm Cut’s award-winning Royal Blueberry, each selection reflects the region’s unique terroir and expertise. Other featured farms include Sol Spirit Farm, Most Wanted, Talking Trees Farm, That Good Good, Redwood Roots, Nasha Extracts featuring flowers from Alpenglow and Mattole Valley Sungrown, Humboldt Nation, Bigfoot Cannabis Co., and Mendocino Natural Farms. Each farm brings its own flair and tradition to the collection.
These farms aren’t just businesses—they’re families, some of whom have cultivated the land for generations. For example, That Good Good Farm operates off-grid in Mendocino County, using solar power and organic, living soil. Their Cap Junky x Permanent Marker pre-roll exemplifies the care and attention that goes into every harvest.
Supporting More Than Just Farms
Proceeds from the 12 Jays Gift Box directly benefit the Humboldt County Growers Alliance (HCGA), Mendocino Cannabis Alliance (MCA), and Trinity County Agriculture Alliance (TCAA). These nonprofit trade associations advocate for small, legacy farms and work tirelessly to preserve the region’s heritage and sustainable practices. Additionally, each participating farm is compensated for their contribution, ensuring their work is both supported and celebrated.
“Our goal is to connect with consumers while supporting the economic vitality of our community,” said DeLapp. “When you purchase this gift box, you’re not just buying a product—you’re supporting an ecosystem of small businesses, families, and local organizations committed to craft farming.”
A Celebration of Community
The 12 Jays project goes beyond the gift box itself. Holiday “Craft” Faires in Eureka, San Francisco, Richmond, and Sherman Oaks will allow consumers to meet the farmers behind the products, celebrate the holiday spirit, and experience the heart of the Emerald Triangle.
This project serves as a reminder of what makes the Emerald Triangle special: the people. Behind every farm, there are families and stories—of hard work, resilience, and love for the land.
As we gather to celebrate the season, let’s not forget the power of community-driven projects like the 12 Jays of X-Mas Gift Box. They’re not just gifts—they’re symbols of hope for an industry fighting to survive, thrive, and carry its legacy into the future.
For more information, visit EmeraldTriangleCraft.com. With only a limited number of 12 Jays Gift Boxes available in Humboldt County and beyond, don’t miss your chance to celebrate the season with this exclusive collection. Reserve yours today!
