Updates
Category: Collective Marketing

HCGA to Launch a Localized Collective Marketing Strategy
Humboldt County, California. The Humboldt County Growers Alliance (HCGA) announces a campaign –#Ask4Humboldt– to collectively market Humboldt’s branded cannabis and innovative product lines within the
Humboldt County Cannabis Collective Marketing
January 19, 2022 Dear Humboldt County Supervisors, Staff, and Project Trellis Committeemembers, On behalf of Humboldt County Growers Alliance, representing 275 cannabis licensees in Humboldt
2022 HCGA Policy Survey: Summary of Results
Each year since 2019, HCGA has conducted a policy survey in the fall with the goal of identifying the most urgent challenges facing licensed Humboldt

Humboldt’s Budding Canna-Tourism Industry
After decades of prohibition and a War on Drugs, Humboldt finally placed the proverbial welcome mat at our beloved Redwood Curtain inviting any visitors 21+ to enjoy legal canna-tourism. Today, visitors across all demographics and backgrounds are demonstrating interest in Humboldt’s budding canna-tourism industry, be they canna-curious, avid consumers, or invested entrepreneurs in canna-business.

What is the future of Humboldt County’s Tourism Marketing?
On Tuesday, February 9, the Board of Supervisors heard a report from the County Economic Development Department, followed by a presentation from the Humboldt County Visitors Bureau (HCVB), on their plan to market Humboldt County’s tourism resources for the next three years.

Marketing Assessment Adopted by Supervisors
On 11/17/2020, the Humboldt County Board of Superviros unanimously approved the adoption of the Humboldt County Cannabis Marketing Assessment.

Grant approved to develop a cannabis Economic Impact Report for northern California
This grant will provide resources to answer long standing questions, will help establish a baseline by which to measure the economic health of the cannabis industry, and by which public policies can be evaluated for efficacy for years to come.

Meet Humboldt’s Cannabis Industry
A new series being developed by HCGA to showcase the unique and diverse people behind Humboldt’s exceptional cannabis products, and to help promote your businesses

A New State Law Could Allow Small-Scale Outdoor Cannabis Farmers to Adopt the French Wine Concept of
The analogy gets used so often it’s practically a cliché: Humboldt County is (or perhaps still aspires to be) to cannabis what Napa Valley is