
On June 28, 2026 your Board of Directors spent a full day working through HCGA’s strategic direction, not behind closed doors, but built directly on what members and stakeholders told us in the weeks beforehand. This guide is for you. It walks through what the data showed, what options the board weighed, and why each decision landed where it did, so that every choice described here can be traced back to something you or your fellow members said.
This is a companion to the Board’s formal Strategic Priorities Framework, written and organized around the same three priorities: Brand & Market Development, Organizational Capacity & Modernization, and Accountability. Where the board considered more than one path forward, this guide includes the alternatives it didn’t choose and why.

